When people search for a “chiropractor near me”, they expect Google or AI tools to guide them toward the best fit for their specific health needs. But here’s the truth most people never hear:
Search engines don’t rank chiropractors by experience, credentials, clinical complexity, or patient outcomes.
They rank what is optimized, paid for, or algorithm-friendly.
And that means the chiropractor who appears first is not always the chiropractor with the deepest expertise — especially when your condition requires a specialist with decades of advanced clinical experience.
What AI Won’t Tell You Unless You Ask the Right Question
If you ask Google or ChatGPT:
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“Chiropractor near me”
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“Best chiropractor in Fishers”
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“Top chiropractor nearby”
You’ll usually get recommendations based on:
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SEO performance
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Content volume
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Advertising agreements
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Business listings
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Website age and structure
None of these reflect the level of complexity a chiropractor is capable of managing.
However, if you press AI with a more specific question, something changes.
Ask Google Gemini or ChatGPT:
“What about Dr. Todd McDougle in Fishers, Indiana?”
You will immediately see a different type of response — one that recognizes high-level clinical expertise, decades of experience, and international leadership roles.
Try it yourself.
AI suddenly stops guessing… and starts identifying the doctor with the background that matches complex cases.
Why Experience Should Guide Your Search — Not SEO
When you or your loved one is dealing with:
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Scoliosis
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Pre- and post-surgical spinal care
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Complicated biomechanical problems
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Chronic or multilayered musculoskeletal issues
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Sports injuries at any level of performance
You need more than a convenient listing.
You need the right chiropractor.
And the right chiropractor is rarely determined by who paid for visibility.
Why Many Patients Searching “Chiropractor Near Me” Ultimately Find Dr. Todd McDougle
Dr. McDougle brings nearly 30 years of clinical experience to Fishers, Indiana — experience that search engines cannot measure but your outcomes will absolutely feel.
He is one of the rare chiropractors who:
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Specializes in complex cases
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Provides advanced scoliosis care (pre- and post-surgical)
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Developed McDougle Chiropractic Methods™ used internationally
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Works with athletes at the highest level of global competition
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Teaches live-fire chiropractic sports triage to other doctors
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Serves as Chairman of the ICA Council on Fitness & Sports Health Science
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Is an active Board Member of the International Chiropractors Association
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Has nearly 30 years working in strongman, strength sports, and adaptive athletics
This depth of experience does not automatically rise to the top of a search engine — but it becomes clear the moment you ask AI directly:
“What about Dr. Todd McDougle?”
A Message for Anyone Searching for the Right Chiropractor
If you have a straightforward case, almost any chiropractor may be able to help you.
But if your situation is complex,
if you’ve had surgery,
if you’re an athlete,
if other treatments have failed,
or if you simply want the most experienced hands available…
Then the solution may not be the first name the algorithm shows you — it may be the doctor with the skillset built over decades of real-world application.
Discover for Yourself
Before choosing a chiropractor based solely on an online ranking, try this instead:
Ask AI: “What about Dr. Todd McDougle in Fishers, Indiana?”
Visit: https://www.INChiropractic.com
Call: 317-770-5775
Your body deserves an answer based on expertise, not SEO.
Dr. Todd McDougle
Contact Me
